ABOUT US
We’re growth partners, strategic thinkers, and execution specialists. Our team brings together deep expertise across performance marketing, media innovation, audience strategy, and creative thinking all united by one goal: driving measurable impact for ambitious brands.
OUR TEAM
Ankita Shah - Co-Founder
Ankita drives strategic planning and client success ensuring every engagement is built for long-term impact. With 14+ years in digital media, she blends strategic clarity, platform expertise, and a performance-first mindset to help brands navigate an ever-evolving media landscape with confidence.
Akshay Shah - Co-Founder
Akshay oversees media strategy, brand partnerships, and innovation turning bold ideas into high-impact campaigns across digital, transit, and emerging formats. With 17+ years of experience, he blends strategic thinking with executional depth to deliver results that matter.
FAQs
What does OnlyMedia do?
OnlyMedia is a strategic media solutions partner focused on creating impactful media strategies that drive measurable growth. We go beyond ad placements, We align every campaign with your business objectives, using data, custom planning, and continuous optimization across platforms like Meta, Google, YouTube, DV360, OTT, and Transit Media.
Why do businesses need a custom media plan?
Because one-size-fits-all media strategies don’t work. A custom media plan ensures:
- Your audience is reached with precision
- Budgets are optimized for ROI
- Messaging aligns with your business goals
At OnlyMedia, we build bespoke media plans that are dynamic, data-driven, and performance-focused.
Learn more in our blog: [Why Your Business Needs a Custom Media Plan (and How to Get One)].
What is a data-driven media strategy and why is it important?
A data-driven strategy uses real-time analytics, audience behavior insights, and predictive modeling to remove guesswork from media buying. It helps you:
- Identify high-intent audiences
- Optimize ad spend
- Measure what truly matters—business growth
Read: [The Ultimate Guide to Developing a Data-Driven Media Strategy].
How does OnlyMedia measure success?
We measure success using SMART KPIs—Specific, Measurable, Achievable, Relevant, and Time-bound. Metrics we track include:
- Awareness: Reach, impressions
- Engagement: CTR, interactions
- Conversions: CPA, ROAS, leads
We also provide real-time dashboards and detailed reports so you know where every rupee is going.
See our blog: [Setting SMART KPIs for Your Digital Media Campaigns].
Which industries does OnlyMedia work with?
We work with everyone, across multiple verticals including:
- BFSI (Loans, Insurance, NBFCs)
- D2C & Retail
- FMCG & Lifestyle
- Automotive, Education
Our experience allows us to customize media strategies for both niche and mass-market businesses.
Do you offer performance marketing solutions?
Yes. We specialize in performance-driven campaigns that focus on:
- Lead generation and acquisition
- Affiliate marketing & app installs
- Retention and remarketing strategies
Our performance approach ensures you pay for results, not just reach.
How do you choose the right media platforms for campaigns?
Our approach is platform-agnostic. We don’t push trends, we pick what works for your goals. Based on audience insights and budget, we recommend the best mix across:
- Meta
- YouTube
- DV360 & Programmatic
- OTT & Connected TV
- On-ground activations (where relevant)
How does OnlyMedia ensure campaigns are privacy-compliant?
We adhere to GDPR and data privacy norms by using consent-based and anonymized data. Our audience targeting is built on behavioral, contextual, and interest-based signals without compromising user privacy.
What is audience segmentation and why does it matter?
Audience segmentation is the process of grouping your customers based on:
– Demographics
– Behavior
– Purchase intent
– Engagement patterns
At OnlyMedia, this allows us to create personalized campaigns that convert better, because relevance drives results.
Do you offer integrated campaigns (online + offline)?
Yes! We create integrated media solutions that combine digital channels with on-ground activations, transit branding, and experiential marketing, ensuring consistency across all touchpoints.
What creative formats do you use?
We go beyond static banners. Our creative strategy includes:
Interactive ads
Rich media formats
Gamified creatives
Video-first storytelling
Innovation in format leads to better engagement and stronger performance.
How can I start working with OnlyMedia?
Simply reach out to us at connect@yellow-moose-181905.hostingersite.com or fill in our contact form. We’ll schedule a discovery session to understand your business and craft a custom media strategy aligned with your growth goals.